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6 Ways a Unified PLM and PIM Drastically Improves Customer Experience

Creating compelling customer experiences is a highly collaborative task. Shouldn't your product and commercialization teams share the same platform?

With customer expectations rapidly evolving, seamless product management is vital for sustained success.

This is where connected product lifecycle management (PLM) and product information management (PIM) comes into play. Imagine the potential when these two powerful solutions are unified within the same platform.

Let’s dive into the numerous benefits of integrating PIM within your PLM software, and how it can revolutionize your product development process, streamline workflows, and enhance the product experience across multiple sales channels.

Understanding PIM vs PLM:

First, let's briefly cover PLM and PIM. PLM focuses on managing the entire lifecycle of a product, from its conception and design to development, production, and continued improvements post-market. It ensures seamless collaboration between various stakeholders, like designers, engineers, and production teams, resulting in efficient product design and development.

On the other hand, a PIM system is all about managing product data and information. It centralizes product data like descriptions, SKUs, pricing, digital assets, and more, serving as the single source of truth for all product-related information. This centralized approach enhances data accuracy and consistency across marketing and sales channels, making it an invaluable tool for ecommerce, retailers, marketplaces, and omnichannel sales strategies.

1. Streamlining Workflows and Collaboration:

By integrating PLM and PIM into a unified platform, you create a powerful ecosystem that connects product development with data management. This integration facilitates real-time data exchange between departments and ensures everyone works with the most up-to-date information. Designers can access and update product data during the development process, reducing errors and speeding up time to market. Furthermore, marketing and sales teams can access detailed product descriptions, digital assets, and pricing information directly from the PLM system, simplifying the ecommerce and sales processes.

2. Enhanced Customer Experience:

In the digital age, customer experience is a key differentiator. Integrating PLM and PIM allows you to provide accurate product information across all touchpoints consistently. Customers receive consistent and detailed product content, leading to informed purchasing decisions. This can lead to higher customer satisfaction, repeat purchases, and positive word-of-mouth.

3. Optimizing Supply Chain Management:

Connected PLM and PIM enable smooth coordination with your supply chain. Suppliers and manufacturers can access relevant product data directly, reducing communication gaps and potential errors. This streamlined supply chain management translates to faster production cycles, better inventory management, and ultimately, cost savings.

4. Accelerating Time to Market:

Time to market is crucial for staying ahead of the competition. With PLM and PIM integration, you can optimize the product development process, reduce bottlenecks, and accelerate new product launches. Real-time data access and automated workflows enable efficient prototyping and quick decision-making, minimizing delays.

5. Efficient Content Management:

Visual content, such as images and videos, plays a vital role in engaging customers. With connected PLM and PIM, marketing content management becomes more efficient. You can store and organize product images, videos, and marketing materials in a centralized repository, making it easier for marketing teams to access and use them across different ecommerce and sales channels.

6. Simplifying Syndication and Catalogs:

Connected PLM and PIM solutions simplify the process of syndicating product data to various sales channels, marketplaces, and retailers. With a unified platform, you can ensure that all channels receive accurate and updated product information, reducing the chances of errors or discrepancies.

Loop in everyone with product value management (PVM)

What if you could perform not only product development and product information activities but also quality, compliance, supplier management, field service, IT—essentially ALL your core product functions—in the same platform as well? That’s the power of a product value management (PVM) software solution.

PVM combines quality management (QMS), product lifecycle management (PLM), and product information management (PIM) solutions in order to connect every member of the value chain. By unifying commercial and product teams with a single continuous product thread, businesses can optimize decision-making and remove process friction with shared insights and contextual collaboration.

In today's competitive market, businesses must prioritize efficiency, accuracy, and customer experience throughout the product development and sales process. By integrating PLM, PIM—and more!—in a single platform, you’ll unlock the potential for seamless collaboration, streamlined workflows, and optimized data management. This results in faster time to market, enhanced customer experience, and improved supply chain management, ultimately contributing to overall business success.

See for Yourself

Propel Software offers a cross-collaborative PVM solution, which includes cloud-native integrated PLM and PIM software designed to streamline workflows, automate data enrichment, and meet your business needs with ease. To learn more about how our unified solution can empower your internal teams to drive efficiency and enhance customer experience, request a tour of our integrated PIM and PLM solutions and take the first step towards revolutionizing your product development journey.

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Post by
Anna Troiano
Editor in Chief, Converged

Anna has spent her content marketing career honing in on the critical keys for successful consumer & industry-driven marketing. Before joining Propel, she developed and executed content strategy for TodayTix, Stella & Dot, Atlantic Theater Company, and Theatre Communications Group.

Fun Fact: Anna's birthday is Valentine's Day.

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Anna Troiano