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Scrappy Tech Startup Fuels World’s Largest Supply Chain

Alert Innovation leveraged its best-in-class robotic technology and solid infrastructure to revolutionize e-grocery fulfillment and fuel hypergrowth that led to their acquisition by Walmart. Featuring Heather Multhaupt, VP of Team Services.

The Propulsion 2023 session "Scrappy Tech Startup Fuels World’s Largest Supply Chain" features a conversation with Heather Multhaupt, VP of Team Services at Alert Innovation and Propel's CMO Dario Ambrosini.


  • "The foundation for our IT focus today is to evolve the processes fast enough to meet our expanding footprint of the product in the field. We have to really work to ensure our data is accurate and we have to have the hooks to make robust reporting available for realtime decision-making. This is our focus — being able to evolve fast. Make sure our data is great and then report it so we know how we need to adjust in real time."
  • "I love to train users. I love to make users successful. But we get a very small slice of time to train people. So when I get valuable time of theirs to train them, I really want to focus on the process and the 'why' they need to do what they're doing. Engineers love to understand why they're doing something and when they understand why they're gonna do it better."
  • "I've had lots of conversations with people who have the opinion that an application should adapt to them. My perspective is if you've selected the right application, you can adapt to it."

Click here to watch all sessions from Propulsion 2023.

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Propel Software Solutions

Propel Software helps product companies grow revenue and increase business value. Our product value management platform connects commercial and product teams to optimize decision making with shared insights, drive efficiency with contextualized collaboration, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality and margins, accelerating speed to revenue and profit, and increasing customer satisfaction for product companies. Recognized as a Deloitte Technology Fast 500 winner, Propel is built on Salesforce and drives product success for hyper-growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries. For more information, visit

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