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Product Marketing

Here's why omnichannel expansion isn't the quick and simple win execs at CPG brands believe it to be.
May 12, 2023
Companies are used to hearing from customers who’ve had the most negative or positive experiences with their product. But the real goldmine is in all those in-between.
April 5, 2023
In an industry where the race to market is cutthroat, don’t overlook the team who’s closest to the market itself. Here’s how to better equip them for your next launch.
March 29, 2023
Can customers trust your product info? Here’s how to avoid sending them running to the competition.
March 22, 2023
Companies are used to hearing from customers who’ve had the most negative or positive experiences with their product. But the real goldmine is in all those in-between.
April 5, 2023
In an industry where the race to market is cutthroat, don’t overlook the team who’s closest to the market itself. Here’s how to better equip them for your next launch.
March 29, 2023
Can customers trust your product info? Here’s how to avoid sending them running to the competition.
March 22, 2023
In this Converged Live webinar, Tech-Clarity's president & founder Jim Brown joins Propel's Tom Shoemaker and Mark Boles to examine the cause of the product information disconnect—and how to solve it.
March 15, 2023
Here's why omnichannel expansion isn't the quick and simple win execs at CPG brands believe it to be.
May 12, 2023
Companies are used to hearing from customers who’ve had the most negative or positive experiences with their product. But the real goldmine is in all those in-between.
April 5, 2023
In an industry where the race to market is cutthroat, don’t overlook the team who’s closest to the market itself. Here’s how to better equip them for your next launch.
March 29, 2023
Can customers trust your product info? Here’s how to avoid sending them running to the competition.
March 22, 2023
In this Converged Live webinar, Tech-Clarity's president & founder Jim Brown joins Propel's Tom Shoemaker and Mark Boles to examine the cause of the product information disconnect—and how to solve it.
March 15, 2023
In this Converged Live webinar, Propel's Jill Mueller is joined by Salesforce's Frank Borovsky as they discuss the messy history of disconnected product information platforms... and how that all changes with the future of seamless, omnichannel data visibility.
November 16, 2022
Product Information Management (PIM) is a powerful shortcut for marketers in a rapidly evolving omnichannel market. Director of Product Marketing Jill Mueller explains how it works in this Converged Conversation.
November 8, 2022
While Product Lifecycle Management (PLM) has helped make huge strides to streamline the product development process, it never quite looped in a crucial figure: the customer. Propel's VP of Product Marketing Tom Shoemaker explains how PLM fell short in this Converged Conversation.
September 6, 2022
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