Product Marketing

Investing in a source of reliable product data is not just a strategic imperative but a fundamental requirement for sustained success.

With enriched product data embedded directly within Salesforce, users won't need to leave their native environment to seek information elsewhere.

We talk about the benefits of PIM software for marketing teams all the time. But how does it impact the true end users—the customers?

With all the moving parts of an acquisition, it can be easy to forget the most important player: the customer.

New to product information management (PIM) software, or just looking to brush up? Here are all the terms you need to know.

Advice from a CEO about ensuring your customers remain happy with—and, crucially, loyal to—your brand when the market is noisier than ever before.

Are you stuck in the Marketing Maze? Here's the direct route to getting out.

Learn why a robust PIM platform is a business imperative for keeping up with today’s increasingly competitive landscape.

When you limit the use of the device history record (DHR), you’re limiting your own product’s commercial power.

Episode 14. Rule 14: Transform Product Data into Market Success. A comprehensive look into the PIM industry landscape, and how modern PIM improves time-to-market and customer satisfaction.

Win the race to market by connecting product and marketing teams in a single platform. Here’s how to steer them to victory (e.g. revenue and customer loyalty).

How technology is reshaping demand chain resilience, empowering businesses to stay ahead in today's dynamic market. Read the third and final part of our series.

Have your commercial teams failed to evolve past long-extinct marketing processes like outdated spreadsheets and systems?

An excerpt of Tech-Clarity’s recent report entitled “Drive Growth by Connecting the Digital Thread Through Product Commercialization.”

In the medtech industry, claims are critical to the design, testing, and promotion of products. Without a connected and traceable path, they are often lost or forgotten on the journey from concept to customer.

There’s only one way to close the gap between what the product team knows and what the customer expects—strengthen your product thread.

As technology accelerates product innovation cycles, medtech companies are aligning with providers on the continuum of care. Featuring Salesforce's Dr. J. Cris Salinas.

Business and IT leaders are connecting their company on a single data thread so employees spend less time looking for information and more time building strong relationships with customers. Featuring Jan Meise and Ulrike Scholuebbers of AMS Technologies.

Here's why omnichannel expansion isn't the quick and simple win execs at CPG brands believe it to be.

Companies are used to hearing from customers who’ve had the most negative or positive experiences with their product. But the real goldmine is in all those in-between.

In an industry where the race to market is cutthroat, don’t overlook the team who’s closest to the market itself. Here’s how to better equip them for your next launch.

Can customers trust your product info? Here’s how to avoid sending them running to the competition.

In this Converged Live webinar, Tech-Clarity's president & founder Jim Brown joins Propel's Tom Shoemaker and Mark Boles to examine the cause of the product information disconnect—and how to solve it.

If there are holes in your information channels, you could wind up dragging down your brand reputation. Here’s how to close the gaps and get shipshape.

How the latest in product information management (PIM) can transform your documents labyrinth into a content powerhouse.

When you’re sowing the seeds for customer lifetime value, you’ll need to fertilize with rich product experiences after marketplace sales to continually grow customer loyalty.

In this Converged Live webinar, Propel's Jill Mueller is joined by Salesforce's Frank Borovsky as they discuss the messy history of disconnected product information platforms... and how that all changes with the future of seamless, omnichannel data visibility.

Product Information Management (PIM) is a powerful shortcut for marketers in a rapidly evolving omnichannel market. Director of Product Marketing Jill Mueller explains how it works in this Converged Conversation.

Most enterprise software, including traditional PLM, is difficult to use. How can PLM change course and become an application that delights users?

While Product Lifecycle Management (PLM) has helped make huge strides to streamline the product development process, it never quite looped in a crucial figure: the customer. Propel's VP of Product Marketing Tom Shoemaker explains how PLM fell short in this Converged Conversation.

Using a single unified platform for all customer and product data delivers a more complete product thread without system barriers.

What exactly is the Salesforce Manufacturing Cloud? Learn all the ins and outs, plus how its value can be augmented for product companies.

We recently polled 2,000 American consumers to find out their shopping deal-breakers, and what causes them to switch to competing brands.

When PLM took off, someone important got left behind: the customer. Read Part 2 in our series “Where (Traditional) PLM Dropped the Ball.”

Omnichannel commerce strategy is quickly becoming a requisite for strong sales and brand loyalty. But to see real results, you’ll need these 3 connections in place.

When it first rolled out, everyone thought PLM software would change the game. But after it fell short of expectations, product companies were left on the sidelines.

Mark Rumbaugh from VIZIO describes how they've thrived during the pandemic by ensuring built-in growth and long term customer loyalty.

Tom Nogueira from Desktop Metal explores how they evolved from a scrappy startup to a hyper-growth company that achieved its initial public offering and became a serial acquirer.

A strong product thread not only improves your overall product management, it creates consistent, revenue-driving trust in your brand.

Get the do's and don'ts of a successful product introduction from Tom Shoemaker, Propel's VP of Product Marketing.