Product Marketing

In this Converged Live webinar, Tech-Clarity's president & founder Jim Brown joins Propel's Tom Shoemaker and Mark Boles to examine the cause of the product information disconnect—and how to solve it.

If there are holes in your information channels, you could wind up dragging down your brand reputation. Here’s how to close the gaps and get shipshape.

How the latest in product information management (PIM) can transform your documents labyrinth into a content powerhouse.

When you’re sowing the seeds for customer lifetime value, you’ll need to fertilize with rich product experiences after marketplace sales to continually grow customer loyalty.

In this Converged Live webinar, Propel's Jill Mueller is joined by Salesforce's Frank Borovsky as they discuss the messy history of disconnected product information platforms... and how that all changes with the future of seamless, omnichannel data visibility.

Product Information Management (PIM) is a powerful shortcut for marketers in a rapidly evolving omnichannel market. Director of Product Marketing Jill Mueller explains how it works in this Converged Conversation.

Most enterprise software, including traditional PLM, is difficult to use. How can PLM change course and become an application that delights users?

Win the race to market by connecting product and marketing teams in a single platform. Here’s how to steer them to victory (e.g. revenue and customer loyalty).

While Product Lifecycle Management (PLM) has helped make huge strides to streamline the product development process, it never quite looped in a crucial figure: the customer. Propel's VP of Product Marketing Tom Shoemaker explains how PLM fell short in this Converged Conversation.

Using a single unified platform for all customer and product data delivers a more complete product thread without system barriers.

What exactly is the Salesforce Manufacturing Cloud? Learn all the ins and outs, plus how its value can be augmented for product companies.

We recently polled 2,000 American consumers to find out their shopping deal-breakers, and what causes them to switch to competing brands.

When PLM took off, someone important got left behind: the customer. Read Part 2 in our series “Where (Traditional) PLM Dropped the Ball.”

Omnichannel commerce strategy is quickly becoming a requisite for strong sales and brand loyalty. But to see real results, you’ll need these 3 connections in place.

When it first rolled out, everyone thought PLM software would change the game. But after it fell short of expectations, product companies were left on the sidelines.

Mark Rumbaugh from VIZIO describes how they've thrived during the pandemic by ensuring built-in growth and long term customer loyalty.

Tom Nogueira from Desktop Metal explores how they evolved from a scrappy startup to a hyper-growth company that achieved its initial public offering and became a serial acquirer.

A strong product thread not only improves your overall product management, it creates consistent, revenue-driving trust in your brand.

Get the do's and don'ts of a successful product introduction from Tom Shoemaker, Propel's VP of Product Marketing.