Product Marketing

Product Marketing
Blog
|
5min
Are you stuck in the Marketing Maze? Here's the direct route to getting out.
October 25, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel
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Product Marketing
Blog
|
7min
Learn why a robust PIM platform is a business imperative for keeping up with today’s increasingly competitive landscape.
October 11, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
5min
When you limit the use of the device history record (DHR), you’re limiting your own product’s commercial power.
September 27, 2023

By
Chuck Serrin
|
VP of MedTech & Life Sciences Industry Marketing, Propel

Product Marketing
Podcast
|
40min
Episode 14. Rule 14: Transform Product Data into Market Success. A comprehensive look into the PIM industry landscape, and how modern PIM improves time-to-market and customer satisfaction.
September 7, 2023

By
The Platform Rules Podcast
|
Tune In Biweekly


Product Marketing
Podcast
|
40min
Episode 14. Rule 14: Transform Product Data into Market Success. A comprehensive look into the PIM industry landscape, and how modern PIM improves time-to-market and customer satisfaction.
September 7, 2023

By
The Platform Rules Podcast
|
Tune In Biweekly
.png)
Product Marketing
Blog
|
4min
How technology is reshaping demand chain resilience, empowering businesses to stay ahead in today's dynamic market. Read the third and final part of our series.
August 4, 2023

By
Greg Ladd
|
VP of Sales, Propel

Product Marketing
Blog
|
3min
Have your commercial teams failed to evolve past long-extinct marketing processes like outdated spreadsheets and systems?
July 28, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
2min
An excerpt of Tech-Clarity’s recent report entitled “Drive Growth by Connecting the Digital Thread Through Product Commercialization.”
June 28, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel
.png)
Product Marketing
Blog
|
7min
In the medtech industry, claims are critical to the design, testing, and promotion of products. Without a connected and traceable path, they are often lost or forgotten on the journey from concept to customer.
June 23, 2023

By
Chuck Serrin
|
VP of MedTech & Life Sciences Industry Marketing, Propel

Product Marketing
Blog
|
3min
There’s only one way to close the gap between what the product team knows and what the customer expects—strengthen your product thread.
June 21, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Video
|
20min
As technology accelerates product innovation cycles, medtech companies are aligning with providers on the continuum of care. Featuring Salesforce's Dr. J. Cris Salinas.
May 17, 2023

By
Propel
|
Propel Software Solutions

Product Marketing
Video
|
23min
Business and IT leaders are connecting their company on a single data thread so employees spend less time looking for information and more time building strong relationships with customers. Featuring Jan Meise and Ulrike Scholuebbers of AMS Technologies.
May 17, 2023

By
Propel
|
Propel Software Solutions
.png)
Product Marketing
Blog
|
4min
Here's why omnichannel expansion isn't the quick and simple win execs at CPG brands believe it to be.
May 12, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
5min
Companies are used to hearing from customers who’ve had the most negative or positive experiences with their product. But the real goldmine is in all those in-between.
April 5, 2023

By
Grant Bremer
|
Product Manager, Propel

Product Marketing
Blog
|
9min
In an industry where the race to market is cutthroat, don’t overlook the team who’s closest to the market itself. Here’s how to better equip them for your next launch.
March 29, 2023

By
Chuck Serrin
|
VP of MedTech & Life Sciences Industry Marketing, Propel

Product Marketing
Blog
|
4min
Can customers trust your product info? Here’s how to avoid sending them running to the competition.
March 22, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Video
|
59min
In this Converged Live webinar, Tech-Clarity's president & founder Jim Brown joins Propel's Tom Shoemaker and Mark Boles to examine the cause of the product information disconnect—and how to solve it.
March 15, 2023

By
Tom Shoemaker
|
VP of Product Marketing, Propel

Product Marketing
Blog
|
5min
If there are holes in your information channels, you could wind up dragging down your brand reputation. Here’s how to close the gaps and get shipshape.
February 17, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel
%20is%20Transforming%20Product%20Experiences.png)
Product Marketing
Blog
|
5min
How the latest in product information management (PIM) can transform your documents labyrinth into a content powerhouse.
December 28, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
4min
When you’re sowing the seeds for customer lifetime value, you’ll need to fertilize with rich product experiences after marketplace sales to continually grow customer loyalty.
November 18, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Video
|
55min
In this Converged Live webinar, Propel's Jill Mueller is joined by Salesforce's Frank Borovsky as they discuss the messy history of disconnected product information platforms... and how that all changes with the future of seamless, omnichannel data visibility.
November 16, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Video
|
8min
Product Information Management (PIM) is a powerful shortcut for marketers in a rapidly evolving omnichannel market. Director of Product Marketing Jill Mueller explains how it works in this Converged Conversation.
November 8, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
5min
Most enterprise software, including traditional PLM, is difficult to use. How can PLM change course and become an application that delights users?
September 23, 2022

By
Tom Shoemaker
|
VP of Product Marketing, Propel

Product Marketing
Blog
|
3min
Win the race to market by connecting product and marketing teams in a single platform. Here’s how to steer them to victory (e.g. revenue and customer loyalty).
September 7, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Video
|
15min
While Product Lifecycle Management (PLM) has helped make huge strides to streamline the product development process, it never quite looped in a crucial figure: the customer. Propel's VP of Product Marketing Tom Shoemaker explains how PLM fell short in this Converged Conversation.
September 6, 2022

By
Tom Shoemaker
|
VP of Product Marketing, Propel

Product Marketing
Blog
|
3min
Using a single unified platform for all customer and product data delivers a more complete product thread without system barriers.
August 15, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
8min
What exactly is the Salesforce Manufacturing Cloud? Learn all the ins and outs, plus how its value can be augmented for product companies.
August 12, 2022

By
Tom Shoemaker
|
VP of Product Marketing, Propel

Product Marketing
Blog
|
3min
We recently polled 2,000 American consumers to find out their shopping deal-breakers, and what causes them to switch to competing brands.
August 1, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel
%2520PLM%2520Left%2520High%2520%2526%2520Dry.png)
Product Marketing
Blog
|
6min
When PLM took off, someone important got left behind: the customer. Read Part 2 in our series “Where (Traditional) PLM Dropped the Ball.”
July 26, 2022

By
Tom Shoemaker
|
VP of Product Marketing, Propel

Product Marketing
Blog
|
6min
Omnichannel commerce strategy is quickly becoming a requisite for strong sales and brand loyalty. But to see real results, you’ll need these 3 connections in place.
June 8, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel
%2520PLM%2520Dropped%2520the%2520Ball-%2520Part%2520I.png)
Product Marketing
Blog
|
4min
When it first rolled out, everyone thought PLM software would change the game. But after it fell short of expectations, product companies were left on the sidelines.
May 31, 2022

By
Tom Shoemaker
|
VP of Product Marketing, Propel

Product Marketing
Video
|
30min
Mark Rumbaugh from VIZIO describes how they've thrived during the pandemic by ensuring built-in growth and long term customer loyalty.
May 24, 2022

By
Propel
|
Propel Software Solutions

Product Marketing
Video
|
30min
Tom Nogueira from Desktop Metal explores how they evolved from a scrappy startup to a hyper-growth company that achieved its initial public offering and became a serial acquirer.
May 24, 2022

By
Propel
|
Propel Software Solutions

Product Marketing
Blog
|
4min
A strong product thread not only improves your overall product management, it creates consistent, revenue-driving trust in your brand.
May 16, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
5min
Get the do's and don'ts of a successful product introduction from Tom Shoemaker, Propel's VP of Product Marketing.
April 7, 2022

By
Anna Troiano
|
Editor in Chief, Converged
View All

Product Marketing
Blog
|
3min
Advice from a CEO about ensuring your customers remain happy with—and, crucially, loyal to—your brand when the market is noisier than ever before.
November 15, 2023

By
Ross Meyercord
|
CEO, Propel

Product Marketing
Blog
|
5min
Are you stuck in the Marketing Maze? Here's the direct route to getting out.
October 25, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel
.png)
Product Marketing
Blog
|
7min
Learn why a robust PIM platform is a business imperative for keeping up with today’s increasingly competitive landscape.
October 11, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
5min
When you limit the use of the device history record (DHR), you’re limiting your own product’s commercial power.
September 27, 2023

By
Chuck Serrin
|
VP of MedTech & Life Sciences Industry Marketing, Propel

.png)
Product Marketing
Blog
|
4min
How technology is reshaping demand chain resilience, empowering businesses to stay ahead in today's dynamic market. Read the third and final part of our series.
August 4, 2023

By
Greg Ladd
|
VP of Sales, Propel

Product Marketing
Blog
|
3min
Have your commercial teams failed to evolve past long-extinct marketing processes like outdated spreadsheets and systems?
July 28, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
2min
An excerpt of Tech-Clarity’s recent report entitled “Drive Growth by Connecting the Digital Thread Through Product Commercialization.”
June 28, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel
.png)
Product Marketing
Blog
|
7min
In the medtech industry, claims are critical to the design, testing, and promotion of products. Without a connected and traceable path, they are often lost or forgotten on the journey from concept to customer.
June 23, 2023

By
Chuck Serrin
|
VP of MedTech & Life Sciences Industry Marketing, Propel

Product Marketing
Blog
|
3min
There’s only one way to close the gap between what the product team knows and what the customer expects—strengthen your product thread.
June 21, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel
.png)
Product Marketing
Blog
|
4min
Here's why omnichannel expansion isn't the quick and simple win execs at CPG brands believe it to be.
May 12, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
5min
Companies are used to hearing from customers who’ve had the most negative or positive experiences with their product. But the real goldmine is in all those in-between.
April 5, 2023

By
Grant Bremer
|
Product Manager, Propel

Product Marketing
Blog
|
9min
In an industry where the race to market is cutthroat, don’t overlook the team who’s closest to the market itself. Here’s how to better equip them for your next launch.
March 29, 2023

By
Chuck Serrin
|
VP of MedTech & Life Sciences Industry Marketing, Propel

Product Marketing
Blog
|
4min
Can customers trust your product info? Here’s how to avoid sending them running to the competition.
March 22, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
5min
If there are holes in your information channels, you could wind up dragging down your brand reputation. Here’s how to close the gaps and get shipshape.
February 17, 2023

By
Jill Mueller
|
Director of Product Marketing, Propel
%20is%20Transforming%20Product%20Experiences.png)
Product Marketing
Blog
|
5min
How the latest in product information management (PIM) can transform your documents labyrinth into a content powerhouse.
December 28, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
4min
When you’re sowing the seeds for customer lifetime value, you’ll need to fertilize with rich product experiences after marketplace sales to continually grow customer loyalty.
November 18, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
5min
Most enterprise software, including traditional PLM, is difficult to use. How can PLM change course and become an application that delights users?
September 23, 2022

By
Tom Shoemaker
|
VP of Product Marketing, Propel

Product Marketing
Blog
|
3min
Win the race to market by connecting product and marketing teams in a single platform. Here’s how to steer them to victory (e.g. revenue and customer loyalty).
September 7, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
3min
Using a single unified platform for all customer and product data delivers a more complete product thread without system barriers.
August 15, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
8min
What exactly is the Salesforce Manufacturing Cloud? Learn all the ins and outs, plus how its value can be augmented for product companies.
August 12, 2022

By
Tom Shoemaker
|
VP of Product Marketing, Propel

Product Marketing
Blog
|
3min
We recently polled 2,000 American consumers to find out their shopping deal-breakers, and what causes them to switch to competing brands.
August 1, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel
%2520PLM%2520Left%2520High%2520%2526%2520Dry.png)
Product Marketing
Blog
|
6min
When PLM took off, someone important got left behind: the customer. Read Part 2 in our series “Where (Traditional) PLM Dropped the Ball.”
July 26, 2022

By
Tom Shoemaker
|
VP of Product Marketing, Propel

Product Marketing
Blog
|
6min
Omnichannel commerce strategy is quickly becoming a requisite for strong sales and brand loyalty. But to see real results, you’ll need these 3 connections in place.
June 8, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel
%2520PLM%2520Dropped%2520the%2520Ball-%2520Part%2520I.png)
Product Marketing
Blog
|
4min
When it first rolled out, everyone thought PLM software would change the game. But after it fell short of expectations, product companies were left on the sidelines.
May 31, 2022

By
Tom Shoemaker
|
VP of Product Marketing, Propel

Product Marketing
Blog
|
4min
A strong product thread not only improves your overall product management, it creates consistent, revenue-driving trust in your brand.
May 16, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Blog
|
5min
Get the do's and don'ts of a successful product introduction from Tom Shoemaker, Propel's VP of Product Marketing.
April 7, 2022

By
Anna Troiano
|
Editor in Chief, Converged
View All

Product Marketing
Video
|
20min
As technology accelerates product innovation cycles, medtech companies are aligning with providers on the continuum of care. Featuring Salesforce's Dr. J. Cris Salinas.
May 17, 2023

By
Propel
|
Propel Software Solutions

Product Marketing
Video
|
23min
Business and IT leaders are connecting their company on a single data thread so employees spend less time looking for information and more time building strong relationships with customers. Featuring Jan Meise and Ulrike Scholuebbers of AMS Technologies.
May 17, 2023

By
Propel
|
Propel Software Solutions

Product Marketing
Video
|
59min
In this Converged Live webinar, Tech-Clarity's president & founder Jim Brown joins Propel's Tom Shoemaker and Mark Boles to examine the cause of the product information disconnect—and how to solve it.
March 15, 2023

By
Tom Shoemaker
|
VP of Product Marketing, Propel

Product Marketing
Video
|
55min
In this Converged Live webinar, Propel's Jill Mueller is joined by Salesforce's Frank Borovsky as they discuss the messy history of disconnected product information platforms... and how that all changes with the future of seamless, omnichannel data visibility.
November 16, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel


Product Marketing
Video
|
8min
Product Information Management (PIM) is a powerful shortcut for marketers in a rapidly evolving omnichannel market. Director of Product Marketing Jill Mueller explains how it works in this Converged Conversation.
November 8, 2022

By
Jill Mueller
|
Director of Product Marketing, Propel

Product Marketing
Video
|
15min
While Product Lifecycle Management (PLM) has helped make huge strides to streamline the product development process, it never quite looped in a crucial figure: the customer. Propel's VP of Product Marketing Tom Shoemaker explains how PLM fell short in this Converged Conversation.
September 6, 2022

By
Tom Shoemaker
|
VP of Product Marketing, Propel

Product Marketing
Video
|
30min
Mark Rumbaugh from VIZIO describes how they've thrived during the pandemic by ensuring built-in growth and long term customer loyalty.
May 24, 2022

By
Propel
|
Propel Software Solutions

Product Marketing
Video
|
30min
Tom Nogueira from Desktop Metal explores how they evolved from a scrappy startup to a hyper-growth company that achieved its initial public offering and became a serial acquirer.
May 24, 2022

By
Propel
|
Propel Software Solutions
View All

Product Marketing
Podcast
|
40min
Episode 14. Rule 14: Transform Product Data into Market Success. A comprehensive look into the PIM industry landscape, and how modern PIM improves time-to-market and customer satisfaction.
September 7, 2023

By
The Platform Rules Podcast
|
Tune In Biweekly

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