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55min

A Marketer's Guide to Engaging Product Experiences | Converged Live

In this Converged Live webinar, Propel's Jill Mueller is joined by Salesforce's Frank Borovsky as they discuss the messy history of disconnected product information platforms... and how that all changes with the future of seamless, omnichannel data visibility.

Omnichannel commerce strategy is quickly becoming a requisite to serve customers where and when they want for strong sales and brand loyalty. In this session, Jill Mueller, Director of Product Marketing at Propel, and Frank Borovsky, VP of Industry Sales at Salesforce, explain how you can synchronize product experiences across every sales channel, drive growth, and increase customer lifetime value.

Jill and Frank cover:

🟢 Connecting data and teams from concept to customer in a continuous product thread

🟢 Consistency in every channel without the manual work

🟢 The key to building (and retaining) brand loyalty in a competitive market


Read more from the speakers, including Jill's article "What Matters Most to Consumers?" and Frank's article, "Who Put a DAM PIM in my PLM Platform?".

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Jill Mueller
Director of Product Marketing, Propel

Jill has a passion for bringing brands to life to drive strategic growth. Her experience in both retail and manufacturing provides a strong balance of marketing, development, and production knowledge. Most recently, Jill worked with private-equity-backed firms to identify and execute market growth opportunities, including channel expansion, product category launches, and global supply chain improvements.

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Jill Mueller