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Do More of What Matters to Your Customers

Business and IT leaders are connecting their company on a single data thread so employees spend less time looking for information and more time building strong relationships with customers. Featuring Jan Meise and Ulrike Scholuebbers of AMS Technologies.

The Propulsion 2023 session "Do More of What Matters to Your Customers" features an interview with AMS Technologies' Jan Meise, CEO, and Ulrike Scholuebbers, Manager of Business Services, in conversation with Propel VP of Customer Success Mary De Frenchi.


  • MEISE: "Often, as business leaders, we take the tool and we drive that into the organization. What we're trying to do with Propel is start the opposite way actually, where we start by focusing on the users and support their processes with the tools we're offering them. That is why we need a very strong connection between the management team and the business services team to make sure that we're supporting our business users."
  • MEISE: "We need to make sure that the time spend of our employees in the system is at a minimum. The key term we're using is customer intimacy. Customer intimacy you don't build in Salesforce nor Propel or any other tool. You're building customer intimacy in front of the customer."
  • SCHOLUEBBERS: "Propel is an important part of our larger IT solution together with Salesforce, where Propel is our starting point for distribution and solution business products during the whole life cycle. It enables us to better collaborate on any project. Whether it's a distribution product or a solution product, our goal is to simplify the processes and to enable our users to easily find the information they need for their daily business from all connected applications. The big advantage is when different solutions all work together, you get more efficiencies out of all of them, and that is why we are building towards a single data thread across the company."

Click here to watch all sessions from Propulsion 2023.

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Propel Software Solutions

Propel Software helps product companies grow revenue and increase business value. Our product value management platform connects commercial and product teams to optimize decision making with shared insights, drive efficiency with contextualized collaboration, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality and margins, accelerating speed to revenue and profit, and increasing customer satisfaction for product companies. Recognized as a Deloitte Technology Fast 500 winner, Propel is built on Salesforce and drives product success for hyper-growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries. For more information, visit

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