How Zoetis Scaled Propel Across R&D, Quality, and Field Service | Propulsion 2026

Bringing PLM to a highly regulated, cross-functional organization with deeply established ways of working is one of the most complex change management challenges in the industry. Greg Yow and Angie Moliterno of Zoetis took it on from day one, and their phased journey from parts and BOMs to SAP integration to field service is a masterclass in doing it right.

Zoetis is the world's largest animal health company, manufacturing sophisticated automated equipment and managing hundreds of change orders and thousands of part revisions every year. When they began their PLM implementation, the complexity of the environment demanded a thoughtful, phased approach rather than a single sweeping rollout.

In this Propulsion 2026 session, Greg and Angie walk through their evolving Propel roadmap, from the initial SolidWorks and SAP integrations through SiliconExpert, reviewer workflows, and an upcoming field service connection. Along the way, they share what actually drives adoption in complex organizations: building cross-functional trust, delivering visible wins early, and understanding what stakeholders need before asking them to change.

Key Takeaways

Earn Adoption by Delivering Value to Every Team, Not Just R&D

Zoetis built adoption incrementally by making Propel work for quality, procurement, operations, and field service, not just the team that implemented it. Every integration was chosen with a partner organization's pain points in mind.

Start Small to Build Momentum and Lower Risk

Launching in focused phases keeps scope manageable, accelerates visible wins, and gives users time to internalize the process before the next stage begins. Smaller rollouts also mean fewer variables to validate and a clearer path to continuous improvement.

Align on Language Before You Align on Process

Words like "owner" and "change control" carried completely different meanings across R&D and quality at Zoetis. Getting explicit about terminology early eliminates a surprising amount of cross-functional friction before it has a chance to build.

Understand What Is in It for Each Stakeholder

Data alone rarely drives behavior change. Greg and Angie found that real adoption came from listening closely to each team, understanding their specific pressures, and showing them exactly how Propel would make their work easier, not just better for the organization overall.

Treat Propel as a Platform, Not Just a PLM Tool

Because Propel runs on Salesforce, Zoetis was able to extend its value well beyond traditional PLM, connecting product data to field service, asset history, and customer account records. Greg's advice: understand what Salesforce already does in your organization and find where the connections make sense.

Build Continuous Improvement Into Your Operating Rhythm

Zoetis maintains a Jira-tracked feedback loop with users, bundles improvements with regular upgrade cycles, and prioritizes work by risk and impact. This keeps the system current, reduces upgrade complexity over time, and sustains momentum long after go-live.

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Learn More

Want to see how other product companies are navigating complex PLM rollouts and driving cross-functional adoption?

Explore Propel customer stories to see how teams like Zoetis are using Propel to connect R&D, quality, operations, and beyond, turning a phased implementation into a platform that grows with the business.

About Propulsion 2026

‍Propulsion brings together everything product and manufacturing leaders need to know in one place. Bringing you Propel’s boldest platform reveals, critical AI and market insights from top industry analysts, and real customer results. These sessions are designed to cut through the noise so you can put what matters most to work immediately.