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Innovation on Display: Propel is Returning for Dreamforce 2022

Celebrating 20 years, Dreamforce is back in-person this year—and Propel wouldn’t miss it. This time, we’ll be there as category leaders with game-changing new product capabilities to showcase.

Over the last twelve years or so, I’ve been to Dreamforce numerous times, both as an attendee and an exhibitor. I’ve learned admin best practices in super helpful sessions, I attended some of the first ever Equality keynotes, I was there when Stevie Wonder “opened up” for Bill Clinton, I ate lunch on picnic blankets at Yerba Buena Gardens park, and I made it in the room to see Barack Obama get interviewed by Salesforce CEO Marc Benioff.

Dreamforce is truly a one-of-a-kind experience. And now, three years since my first Dreamforce with Propel, the show we all know and love is back—in person!

This September 20-22, 2022, Salesforce will celebrate 20 years of Dreamforce with 30,000 people from companies all over the world, including Propel. We’re excited to see everyone again and catch up on how you’re solving some of the greatest supply chain and commercialization challenges facing our industries today.

As we’ve spoken with customers and product leaders over the past year, we’ve grown even more energized by resolving these challenges with you. Through Product Value Management (PVM), we’re connecting product and commercial teams to share insights, speed process flow, and drive revenue.

PVM may be new by name, but the idea is one that has been understood conceptually for a while: every team responsible for designing, building, selling, or servicing physical products should have access to the same, real-time and actionable information. Most companies want to remove silos that impede this, but the problem persists.

In fact, 82% of manufacturers delay sales and marketing as part of the product development process, even though they know commercialization is vital to product success and their customers demand more product content in more sales channels.

Propel is here to help.

Product 360 on Propel + Customer 360 on the Salesforce Platform increases customer satisfaction, increases revenue and profitability, and reduces time to market. And full supply chain visibility ensures product availability and sustainability goals are met. That’s a win-win for everyone.

We are excited to share this vision and our new capabilities in commercialization, supply chain, sustainability, and Slack at this year’s Dreamforce. 

Visit us at Booth #440 for a live demo and a chance to win products made by Propel customers such as VIZIO, Simplisafe and Roku. 

In the words of Salesforce: This is where the future happens.

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Post by
Be'Anka Ashaolu
Former VP of Marketing, Propel

Be’Anka Ashaolu is an experienced marketing operations, content marketing, and demand generation leader who is obsessed with aligning talent and responsibilities to drive measurable results. She began her career in journalism before quickly moving into marketing technology, sales operations, and integrated campaign execution in the legal, cyber security, and retail analytics spaces. Be’Anka is constantly striving to balance productivity with effectiveness, meaning: her teams don’t just get stuff done – they get the right stuff done.

Fun Fact: Be’Anka is the Co-Founder and CMO of Nirvana Soul Coffee Purveyors in downtown San Jose. She owns the coffee company with her sister, Jeronica. The two are only 11 months apart in age!

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Be'Anka Ashaolu