Fast-growing companies depend on speed, accuracy, and efficiency to win in competitive markets.
But product information often lives in disjointed spreadsheets, shared drives, and disconnected systems—leading to delays, errors, and missed opportunities.
To stay agile while scaling, companies need a scalable product information management (PIM) system that centralizes product data, streamlines enrichment, and accelerates channel activation.
Waiting until you're already stretched thin to solve product data chaos only makes the problem harder to fix.
The Essentials of PIM for Growing Companies
A modern PIM system should empower product and marketing teams to move faster with confidence. These are the must-have capabilities for any company ready to scale:
1. Product Enrichment
- Centralize product specs, attributes, and digital assets in one trusted system.
- Automate attribute inheritance to accelerate content creation.
2. Classification Management
- Organize SKUs into structured categories and variants.
- Standardize data for consistency across regions and channels.
3. Content Distribution
- Use export templates to send content to every channel with ease.
- Maintain version control and update customer-facing content in real time.
The Future-Proof Advantage: Why a Scalable, Connected PIM Matters
Fast-growing companies can't afford disconnected tools and reactive compliance strategies. A unified, cloud-native PIM platform delivers:
Trusted Data for Reporting & Analytics
In a fast-growing company, data silos can quickly become a major roadblock for product teams, leading to inconsistent information, delays, and inaccurate content. A cloud-native PIM system provides a single source of truth, ensuring product, marketing, and sales teams work with accurate, real-time data. This enables faster product launches and eliminates the manual effort of maintaining multiple data sources.
Seamless Single-Platform Expansion
Growth-stage companies need technology that evolves with them. As your needs expand beyond PIM, you can easily add processes such as product lifecycle management, quality management, and commercialization to the same platform—unifying product data, workflows, and collaboration in one integrated environment.
Simplified IT Stack
Many emerging businesses lack a large IT staff to manage complex integrations. Propel, built on Salesforce, provides the flexibility to integrate with CRM, ERP, and other enterprise solutions as needs grow. This means companies can start with the essentials and scale without expensive, disruptive system overhauls. Propel’s approach eliminates IT headaches and allows teams to focus on launching products and growing the business.
Making a Smart Investment: Building Your Business Case for PIM
Even if you only need the basics today, your product information challenges will grow with your business. A scalable PIM allows your team to:
- Accelerate time to market with enriched, channel-ready content
- Increase sales by maintaining consistency across customer touchpoints
- Drive marketing efficiency with automated workflows and content reuse
- Support global and channel expansion with structured classifications and multilingual attributes
- Reduce errors and rework with a centralized source of truth
When you connect your PIM investment to tangible outcomes, it becomes easier to secure cross-functional support and budget.
Case Studies: Propel PIM in Action
These companies faced a period of growth and change—here’s how they leveraged Propel PIM to centralize product data and scale their operations.
Girtz Industries
With product data unified across sales, finance, and engineering, Girtz Industries has driven dramatic efficiency gains across its operations. Using Propel alongside Rootstock ERP and Salesforce, Girtz aligned teams and improved business performance: quote-to-revenue time improved by 20%, quoting efficiency rose by 50%, and reporting efficiency increased by 50%. Read the case study.
Savant Systems
Savant combined Propel’s product record with the Salesforce customer record to optimize its go-to-market strategy. With real-time product data and sales insights, Savant created personalized sales programs that grew 72% and dramatically improved time to market—reducing SKU-to-order availability time by 74%. Sellers and distributors now have full visibility into product offerings and recommendations, improving sales velocity across all product categories. Read the case study.
Conclusion
For emerging companies, a scalable PIM system is the key to accelerating growth without sacrificing consistency or control. Propel PIM empowers teams to launch products faster, enrich content more efficiently, and keep every channel aligned.
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