Propel Product Roadmap Keynote | Propulsion 2025

This keynote unveils Propel’s forward-looking product strategy, driven by customer feedback, market shifts, and emerging technology like generative AI. Propel CPO Eric Schrader kicks off with a high-level roadmap that underscores how Propel transforms complex manufacturing challenges into competitive advantages—by aligning data, people, and process across the full product lifecycle.

Propel's Kevin Crothers and Mike Prom join the session to demo new capabilities that improve collaboration, supply chain visibility, compliance, and commercialization. Their walkthroughs show how manufacturers can drive smarter design decisions, launch products faster, and support global customers with less friction. The keynote ends with an invitation to join the Propel One early adopter program, offering a glimpse into the future of agentic product management.

KEY INSIGHTS

ERIC:
"What we’ve done at Propel is uniquely connect the product and customer thread. With that, we’re fueling the kinds of solutions we can provide, and it’s certainly adding to the data we can use from an agentic AI perspective."

"We’re all thinking about AI, but at Propel, we’re focused on taking it out of the experimental phase and into the operational phase to drive real business value. We really are taking that product thread from concept to customer."

KEVIN:
"As you’re dealing with electronics today, what might have been a great design last year—or even 18 months ago—could be high risk today due to changing supply chains, part obsolescence, or lack of available inventory. In our solution, we're leveraging our relationship with SiliconExpert, who manages information for over a billion components. It’s a tremendous source of data, and as we heard earlier, the key is how we use these vast volumes of information to make your jobs easier and reduce risk in the product development cycle."

"One of the ways we can leverage this is by providing a much richer set of information to our sales teams. Imagine this: everything I need to know about my product in order to position and sell it. In Propel, you have all the engineering information, the digital assets, and all the components I can sell or cross-sell with it. That’s really powerful—usually you’re dealing with spreadsheets or other tools like price books. And I can take it a step further. I can use Propel One to ask questions like, 'Give me a summary of everything I need to know about this product.' The agent goes off, summarizes it, and gives a clear description of what the product is."

MIKE:
"When I’m looking at my product, it can get overwhelming with all the different derived requirements from the needs we have. When I start a product process, it’s very important for me to understand: how is the project going? Are we meeting these needs? Are we meeting these requirements? To get a better holistic view of everything together, I can generate a trace matrix in Propel."

"With Propel, I’m able to not only rotate and view my model, but also add an annotation in 3D. When others log in and view the file, they can see that same annotation. So you can think about the collaboration—not just through notes and Chatter, but turning it into a 3D conversation."

Click here to watch all the expert speakers, customer success stories, and forward-looking keynotes from Propulsion 2025.