Boosting Business Performance with Connected Product and Customer Data | Propulsion 2025

In this creative presentation, Ryan McLaughlin and Lori Ann Lundergan of Allegro MicroSystems deliver a candid, behind-the-scenes look at their journey from disconnected data chaos to streamlined digital thread success. Allegro, a $1B+ global semiconductor leader, had a product data process stuck in the past—plagued by spreadsheets, endless approvals, and a system that resembled a game of telephone more than modern operations.

With Propel at the core, they rebuilt their product data foundation from the ground up. By integrating customer and product data on a unified platform, Allegro eliminated manual processes, reduced time-to-market from 63 days to just 7, and empowered every team—from engineering to sales—to collaborate in real time. For any manufacturer looking to modernize, scale smarter, and unlock operational efficiency, this session offers a compelling insider roadmap.

KEY INSIGHTS

LORI:
"We took the chaotic whispers and all the misinformation. We shut it down and introduced the clear communication channel of pure accurate data."

"We’re now seeing our management team come forward and say, 'Okay, we have a problem—what is the Propel solution?' They understand now—they finally get it. We’re starting to move faster, but we still face that critical challenge: do more with less. Thankfully, we have Propel to help us do that."

RYAN:
"These weren’t theoretical problems—they were real issues: wrong revisions, waiting for updates, people emailing things around while waiting for the approval loop to come through. Problems I think a lot of us have faced. It’s that fundamental disconnect—it’s the telephone game at enterprise scale."

"If it's product, it's in Propel."

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