With AI taking over almost all business processes across seemingly every industry, the question remains—how can product companies take advantage?
That's precisely what Propel CEO Ross Meyercord and George Lawrie, VP/Principal Analyst for Forrester, seek to answer in their conversation.
In this webinar co-hosted by Forrester and Propel Software, Lawrie presents the latest findings and predictions on topics such as:
- The current state of the product lifecycle management (PLM) market
- New opportunities for integrating quality in PLM
- The advantages of laying the groundwork for sales and marketing earlier in PLM processes
- How AI fits into all of the above processes (and enhances them!)
About George Lawrie
As a member of Forrester’s advanced manufacturing team, Lawrie researches supply chain and PLM platforms that empower executive leaders of supply chains to transform their enterprises within the automotive, aerospace and defense, high-tech, and life science industries.
For more of Lawrie's insights into the future of PLM, watch his analysis from Propulsion 2023.