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Delivering PLM Success in an AI-Obsessed World (Forrester Webinar)

Forrester's VP/Principal Analyst George Lawrie and Propel CEO Ross Meyercord discuss how AI-powered PLM solutions allow you to extract more value with larger, standardized, and most importantly—trusted—datasets.

With AI taking over almost all business processes across seemingly every industry, the question remains—how can product companies take advantage?

That's precisely what Propel CEO Ross Meyercord and George Lawrie, VP/Principal Analyst for Forrester, seek to answer in their conversation.

In this webinar co-hosted by Forrester and Propel Software, Lawrie presents the latest findings and predictions on topics such as:

  • The current state of the product lifecycle management (PLM) market
  • New opportunities for integrating quality in PLM
  • The advantages of laying the groundwork for sales and marketing earlier in PLM processes
  • How AI fits into all of the above processes (and enhances them!)

About George Lawrie

As a member of Forrester’s advanced manufacturing team, Lawrie researches supply chain and PLM platforms that empower executive leaders of supply chains to transform their enterprises within the automotive, aerospace and defense, high-tech, and life science industries.

For more of Lawrie's insights into the future of PLM, watch his analysis from Propulsion 2023.

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Propel Software Solutions

Propel Software helps product companies grow revenue and increase business value. Our product value management platform connects commercial and product teams to optimize decision making with shared insights, drive efficiency with contextualized collaboration, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality and margins, accelerating speed to revenue and profit, and increasing customer satisfaction for product companies. Recognized as a Deloitte Technology Fast 500 winner, Propel is built on Salesforce and drives product success for hyper-growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries. For more information, visit

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