How BekaertDeslee Harnesses Business Transformation to Deliver Revenue Growth | Propulsion 2024

140-year-old BekaertDeslee knows the best way to remain competitive in an industry full of young disruptors is to embrace innovation that allows you to move faster and smarter. Dmitriy Geler, VP of Quality, NPI Engineering & Transformation at BekaertDeslee, discusses the pivotal role of digital transformation in revenue growth. Dmitriy will offer insights into how to drive a transformative culture in your organization, the connection between transformation and revenue, how to avoid common pitfalls, and strategic recommendations for embracing digital change.

“We're able to continue to generate revenue with double-digit year-over-year growth.”

Key Insights

"My team is set up for success to understand our internal customers cross-functionally. We interact with R&D, design, customer service, sales, the whole organization. We're able to experience all those frictions — I would say opportunities — to kind of drive that transformation."

"We start with a top talent search and then trickle down. Once we have enough cross-functional talent from outside of the industry combined with our veteran experience, then we're able to challenge the norm and build out our new process. That's where Propel came in. Once you build out the process, then you're ready to systemically scale."

"As in the fashion business, it's an emotional buy. And you can probably relate that when you buy a mattress, it's an emotional buy. That's what we're trying to translate, and that's how we add the competitive advantage to that experience."

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