Without a central source of product truth, tracking down accurate and up-to-date information can feel like running a maze in search of that elusive piece of cheese. Marketers must wind through one path to find a small crumb of information, then backtrack, and chase a different team until all of the dots are connected.
Director of Product Marketing at Propel Jill Mueller explains how to not only conquer this maze, but to create a direct shortcut that's both flexible and customizable for any business needs.
She covers:
- Why product marketing can sometimes feel like being stuck in a maze
- Lesser known types of product data that are crucial to creating a rich content experience
- 2 types of customer data necessary to enhancing product experiences
- Tangible consequences to the marketing maze
- The way out of this maze
For more on PIM, read Jill's blog post Are You Stuck in the Marketing Maze?
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