Righting the Wrongs of PLM | Converged Live

Our debut Converged Live webinar features VP of Product Marketing Tom Shoemaker explaining where PLM delivered, where it’s fallen short, and where it needs to go next.

Tom Shoemaker

VP of Product Marketing, Propel

October 5, 2022

In the debut webinar of our new Converged Live series, Propel's VP of Product Marketing Tom Shoemaker recalls that when PLM software first rolled out, everyone thought it would change the game.

But after it failed to deliver its promised ROI, product companies felt burned. Someone else important got left behind too: the customer.

This session reviews the value promise of PLM—where it’s delivered, where it’s fallen short, and where it needs to go next.

Tom covers:

🟣 How the right PLM solutions can deliver compelling ROI

🟣 How today’s technology stacks must emphasize collaboration

🟣 How new perspectives are revitalizing an existing category

Read Tom's entire 3-part series on PLM:

Part I: Where (Traditional) PLM Dropped the Ball
Part II: Who (Traditional) PLM Left High & Dry
Part III: Enterprise Software UX and PLM: Another Dropped Ball?

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Tom Shoemaker

VP of Product Marketing, Propel

Tom Shoemaker is the VP of Product Marketing at Propel. In this role, he’s responsible for product messaging and positioning, sales enablement, and voice of customer programs. Prior to Propel, Shoemaker was Chief Marketing Officer of itslearning, a Scandinavian-based edtech provider, where he led the company’s marketing and business development efforts. Prior to itslearning, he held numerous leadership positions at PTC, including pre-sales, R&D, and marketing. Most recently, he was VP Enterprise Marketing. Over his 20-year+ tenure, Shoemaker was responsible for the go-to-market strategy and product launch of PTC’s primary solutions, including Windchill and Creo.

Fun Fact: In high school, Tom appeared on Brainstormers, a local station TV quiz show.

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