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Post by
Tom Shoemaker
VP of Product Marketing, Propel

Tom Shoemaker is the VP of Product Marketing at Propel. In this role, he’s responsible for product messaging and positioning, sales enablement, and voice of customer programs. Prior to Propel, Shoemaker was Chief Marketing Officer of itslearning, a Scandinavian-based edtech provider, where he led the company’s marketing and business development efforts. Prior to itslearning, he held numerous leadership positions at PTC, including pre-sales, R&D, and marketing. Most recently, he was VP Enterprise Marketing. Over his 20-year+ tenure, Shoemaker was responsible for the go-to-market strategy and product launch of PTC’s primary solutions, including Windchill and Creo.

Fun Fact: In high school, Tom appeared on Brainstormers, a local station TV quiz show.

All
Blogs
Videos
Podcasts
In Propel's Winter '24 release, we introduced a capability to connect item revisions of products directly to customer assets—here’s how it delivers substantial value.
April 10, 2024
By
Tom Shoemaker
|
VP of Product Marketing, Propel
A leader in the market for years, Oracle Agile PLM certainly has the name recognition. But is that enough to compensate for these costly pitfalls?
December 8, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Determine which approach suits your company’s goals best—and whether your PLM solution is suited to that approach.
October 20, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
The foundation of a successful business framework today relies on real-time data visibility. Here’s a comprehensive look at the benefits of democratizing your data.
September 1, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Engineering
Blog
|
3min
If a picture’s worth a thousand words, what’s a product viewable worth? Here are 6 key benefits of incorporating visual representations of products into the design process.
July 14, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Forrester VP & principal analyst George Lawrie explains how some PLM providers are delivering big innovation pushes to meet customer needs of today and tomorrow.
May 18, 2023
By
Propel
|
Propel Software Solutions
Breaking down the ever-pressing need for supply chain diversification based on the timeless wisdom of modern-day bard Weird Al Yankovic.
April 26, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Operations
Blog
|
5min
Supplier collaboration is inherent to modern-day manufacturing, yet many product companies still aren’t using the most effective and safe tools for data-sharing. Here’s how to tighten up your supplier processes.
March 24, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
In this Converged Live webinar, Tech-Clarity's president & founder Jim Brown joins Propel's Tom Shoemaker and Mark Boles to examine the cause of the product information disconnect—and how to solve it.
March 15, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
In a recent survey conducted by Propel, a majority of business leaders in product and commercial teams indicate a need for product value management (PVM). Here are the findings.
February 22, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Innovation
Video
|
57min
In this Converged Live webinar, Propel's Tom Shoemaker is joined by CIMdata's Peter Bilello and Meyer Sound's Chris Conner to discuss how product value management (PVM) can not only ready you for the next disruption, but help you to thrive.
December 13, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Engineering
Blog
|
3min
The latest and greatest in enterprise software is all about allowing the user to start anywhere and go anywhere—entirely determined by their specific business needs.
October 26, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Our debut Converged Live webinar features VP of Product Marketing Tom Shoemaker explaining where PLM delivered, where it’s fallen short, and where it needs to go next.
October 5, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Most enterprise software, including traditional PLM, is difficult to use. How can PLM change course and become an application that delights users?
September 23, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
While Product Lifecycle Management (PLM) has helped make huge strides to streamline the product development process, it never quite looped in a crucial figure: the customer. Propel's VP of Product Marketing Tom Shoemaker explains how PLM fell short in this Converged Conversation.
September 6, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Advice from two panels of manufacturing, high-tech, and medtech industry veterans sharing their insights about business transformation.
August 17, 2022
By
Anna Troiano
|
Editor in Chief, Converged
What exactly is the Salesforce Manufacturing Cloud? Learn all the ins and outs, plus how its value can be augmented for product companies.
August 12, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
When PLM took off, someone important got left behind: the customer. Read Part 2 in our series “Where (Traditional) PLM Dropped the Ball.”
July 26, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
When it first rolled out, everyone thought PLM software would change the game. But after it fell short of expectations, product companies were left on the sidelines.
May 31, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
News & Updates
Video
|
30min
Desktop Metal's growth during the pandemic is staggering. Co-founder and CTO Jonah Myerberg explains how they did it.
May 24, 2022
By
Propel
|
Propel Software Solutions
Tom Nogueira from Desktop Metal explores how they evolved from a scrappy startup to a hyper-growth company that achieved its initial public offering and became a serial acquirer.
May 24, 2022
By
Propel
|
Propel Software Solutions
Get the do's and don'ts of a successful product introduction from Tom Shoemaker, Propel's VP of Product Marketing.
April 7, 2022
By
Anna Troiano
|
Editor in Chief, Converged
View More
In Propel's Winter '24 release, we introduced a capability to connect item revisions of products directly to customer assets—here’s how it delivers substantial value.
April 10, 2024
By
Tom Shoemaker
|
VP of Product Marketing, Propel
A leader in the market for years, Oracle Agile PLM certainly has the name recognition. But is that enough to compensate for these costly pitfalls?
December 8, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Determine which approach suits your company’s goals best—and whether your PLM solution is suited to that approach.
October 20, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
The foundation of a successful business framework today relies on real-time data visibility. Here’s a comprehensive look at the benefits of democratizing your data.
September 1, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Engineering
Blog
|
3min
If a picture’s worth a thousand words, what’s a product viewable worth? Here are 6 key benefits of incorporating visual representations of products into the design process.
July 14, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Breaking down the ever-pressing need for supply chain diversification based on the timeless wisdom of modern-day bard Weird Al Yankovic.
April 26, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Operations
Blog
|
5min
Supplier collaboration is inherent to modern-day manufacturing, yet many product companies still aren’t using the most effective and safe tools for data-sharing. Here’s how to tighten up your supplier processes.
March 24, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
In a recent survey conducted by Propel, a majority of business leaders in product and commercial teams indicate a need for product value management (PVM). Here are the findings.
February 22, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Engineering
Blog
|
3min
The latest and greatest in enterprise software is all about allowing the user to start anywhere and go anywhere—entirely determined by their specific business needs.
October 26, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Most enterprise software, including traditional PLM, is difficult to use. How can PLM change course and become an application that delights users?
September 23, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Advice from two panels of manufacturing, high-tech, and medtech industry veterans sharing their insights about business transformation.
August 17, 2022
By
Anna Troiano
|
Editor in Chief, Converged
What exactly is the Salesforce Manufacturing Cloud? Learn all the ins and outs, plus how its value can be augmented for product companies.
August 12, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
When PLM took off, someone important got left behind: the customer. Read Part 2 in our series “Where (Traditional) PLM Dropped the Ball.”
July 26, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
When it first rolled out, everyone thought PLM software would change the game. But after it fell short of expectations, product companies were left on the sidelines.
May 31, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Get the do's and don'ts of a successful product introduction from Tom Shoemaker, Propel's VP of Product Marketing.
April 7, 2022
By
Anna Troiano
|
Editor in Chief, Converged
View More
Forrester VP & principal analyst George Lawrie explains how some PLM providers are delivering big innovation pushes to meet customer needs of today and tomorrow.
May 18, 2023
By
Propel
|
Propel Software Solutions
In this Converged Live webinar, Tech-Clarity's president & founder Jim Brown joins Propel's Tom Shoemaker and Mark Boles to examine the cause of the product information disconnect—and how to solve it.
March 15, 2023
By
Tom Shoemaker
|
VP of Product Marketing, Propel
Our debut Converged Live webinar features VP of Product Marketing Tom Shoemaker explaining where PLM delivered, where it’s fallen short, and where it needs to go next.
October 5, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
While Product Lifecycle Management (PLM) has helped make huge strides to streamline the product development process, it never quite looped in a crucial figure: the customer. Propel's VP of Product Marketing Tom Shoemaker explains how PLM fell short in this Converged Conversation.
September 6, 2022
By
Tom Shoemaker
|
VP of Product Marketing, Propel
View More
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