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The Product Information Disconnect | Converged Live

In this Converged Live webinar, Tech-Clarity's president & founder Jim Brown joins Propel's Tom Shoemaker and Mark Boles to examine the cause of the product information disconnect—and how to solve it.

In this Converged Live webinar, Propel's VP of Product Marketing Tom Shoemaker is joined by Tech-Clarity's President & Founder Jim Brown to hear why he believes there's a growing chasm between product information and the customer.

Plus, a short demo of Propel's product information management (PIM) solution from Propel's Senior Product Manager Mark Boles—showing the magic of PIM in action.

Together, they answer the question how can data be shared early and often enough for marketers to be most effective? Discover how accurate, timely information flow from design and engineering to marketing captures early market share by launching products into channels faster. 

Eager to see the PIM product demo? SKIP TO 41:46.


🔵 How disconnected data and processes derail product introduction, leaving time and money on the table

🔵 How a single digital thread delivers accurate information every time, from design to commercialization

🔵 The fastest, most accurate way to launch quality products across every channel

Check out more to watch on related topics:

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Tom Shoemaker
VP of Product Marketing, Propel

Tom Shoemaker is the VP of Product Marketing at Propel. In this role, he’s responsible for product messaging and positioning, sales enablement, and voice of customer programs. Prior to Propel, Shoemaker was Chief Marketing Officer of itslearning, a Scandinavian-based edtech provider, where he led the company’s marketing and business development efforts. Prior to itslearning, he held numerous leadership positions at PTC, including pre-sales, R&D, and marketing. Most recently, he was VP Enterprise Marketing. Over his 20-year+ tenure, Shoemaker was responsible for the go-to-market strategy and product launch of PTC’s primary solutions, including Windchill and Creo.

Fun Fact: In high school, Tom appeared on Brainstormers, a local station TV quiz show.

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Tom Shoemaker